Course description

INTRODUCTION
As digital technology continues to reshape the business landscape, companies must adopt innovative marketing approaches and e-commerce strategies to stay competitive. The growth of online platforms, mobile commerce, social media, and data-driven marketing has opened new frontiers for engaging customers, optimizing campaigns, and increasing sales both locally and globally.

This conference explores cutting-edge techniques and tools used by leading digital marketers and e-commerce giants. Participants will gain a comprehensive understanding of customer behavior analytics, content creation, online advertising, digital branding, SEO/SEM, and multichannel selling. Emphasis will also be placed on building secure, user-friendly online storefronts and payment systems that enhance customer experience and drive conversions.

By the end of this course, participants will be able to:

• understand digital marketing channels and how to align them with business goals;
• develop and execute results-oriented online marketing campaigns;
• optimize website traffic and conversion through seo/sem techniques;
• build and manage successful e-commerce platforms and online stores;
• use social media and influencer marketing to grow customer engagement;
• apply data analytics and automation tools to improve marketing outcomes; and
• ensure secure and seamless digital payment solutions

COURSE MODULES:

Module 1: Fundamentals of Digital Marketing

• Key digital marketing concepts and frameworks
• Content marketing and storytelling strategies
• Email marketing and customer lifecycle campaigns
• Online advertising (Google Ads, Facebook Ads)

Module 2: Search Engine Optimization (SEO) & Search Engine Marketing (SEM)

• On-page and off-page SEO techniques
• Keyword research and backlink strategies
• Pay-per-click (PPC) campaign setup and performance tracking
• Using Google Analytics and Search Console effectively

Module 3: Social Media & Influencer Marketing

• Building a brand on platforms like Instagram, LinkedIn, Twitter, TikTok
• Designing and scheduling engaging social content
• Influencer collaborations and community management
• Social media analytics and performance dashboards

Module 4: E-Commerce Development & Management

• Choosing the right e-commerce platform (Shopify, WooCommerce, Magento)
• Product listing optimization and user interface design
• Digital payments, cart recovery, and customer experience strategies
• Logistics and fulfillment in the e-commerce ecosystem

Module 5: Digital Strategy, Automation, and Analytics

• Creating a holistic digital marketing and e-commerce strategy
• CRM systems and marketing automation tools
• Customer segmentation and behavioral targeting
• Measuring ROI and adapting strategies based on performance

WHO SHOULD ATTEND:

• Digital Marketing Managers and Social Media Executives
• Business Development and Sales Professionals
• E-Commerce Entrepreneurs and Startup Founders
• Marketing and Branding Consultants
• Government Communication and Public Relations Officers
• IT and Innovation Leaders in Ministries and Agencies
• NGO Communication Specialists
• Web Designers and Content Creators
• Retail and Product Managers
• University Marketing and ICT Units

What will i learn?

• Understand digital marketing channels and how to align them with business goals;
• Develop and execute results-oriented online marketing campaigns;
• Optimize website traffic and conversion through seo/sem techniques;
• Build and manage successful e-commerce platforms and online stores;
• Use social media and influencer marketing to grow customer engagement;

Frequently asked question